It used to be enough just to make a fairly decent product and market it. Not anymore. In the ’90s, you’ve got to have a Corporate Soul.

Make your company stock a consumer product. When consumers buy stock in your company, they’ll never buy a competitive product. You’ve linked their financial future to yours.

America is a consumer culture, and when we change what we buy – and how we buy it – we’ll change who we are.

Too many marketers assume that future will hold back and wait until they’re ready for it. It won’t.

Cocooning is about insulation and avoidance, peace and protection, coziness and control – a sort of hyper-nesting.

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).

Send me out into another life. But get me back for supper.

The future bears a resemblance to the past, only more so.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.